SHOWCASE YOUR BRAND
SHOWCASE OF THE STARS | SPONSORSHIP | MULTICULTURAL LEADERSHIP AWARDS
Showcase of the Stars
About
Showcase of the Stars™ is a liv, interactive career exploration event that promotes careers in the food and hospitality industry.
Audience
The primary audience for Showcase is minority high school and college students.
History
The roots of MFHA’s award winning Showcase of the Stars™ began with the vision of Ernie Royal, the National Restaurant Association’s first African-American director. Mr. Royal imagined traveling nationwide to tell young people of color about career opportunities that exist within the industry. MFHA has been executing Showcase of the Stars events since the year 2000, when the first program was held in Chicago.
Format
Showcase of the Stars™ is executed in a panel format with four to six industry professionals who represent different segments of the industry. The panelists or “Stars” are seated on stage in an auditorium or theater-like venue, and answer questions from the moderator and the students who may be seated theater style or at round tables.
Following the panel discussion, students are provided free lunch and move to breakout rooms. Each panelist will facilitate small group sessions with 20-30 students where they discuss specific opportunities within each company.
The total program takes about three hours.
Goals
Corporate Benefits
Showcase of the Stars™ educates, motivates, and inspires students to want to do better in school and to value career education. Providing students with exposure to industry professionals helps then see people that look like them having career success.
The Numbers
Schools reached: 450
Students: 19, 500
Events: 106
Cities visited: 34
International: 1 (The Bahamas)